All About Self Publishers & Book Publishers in India

There are more than twenty five thousand Self Publishers in India that not only offers designing, printing and distribution services, but also try their hands in marketing their authors. However, with some publishing house marketing must be free, there are others that offer these marketing services at a cost. A cost that the author of self published book has to pay to their Self Publishers in India.

Now the question that arises is ‘Why an author has to pay to the publisher for marketing?’ The very simple answer to this question is because in self publishing an author has to pay for everything that he takes from Self book Publishers in India. Because their script has not been chosen by a traditional publisher, these authors opted to publish through Self Publishing in India and that is why they have to invest in each and everything that is required to bring the book into market and sell the same.

Now the nest curiosity must be how much does an author has to pay for marketing to these Self Publishers in India. Well, this is indeed a good question with a very simple answer. Each Book Publishers has pre designed marketing package. These packages start from rupees one thousand and may end up to one crore rupees.  Because marketing has no end, there is no end to spend money into marketing.

The best way to understand this is to understand the budget and spending capacity of the author. Self Publishers in India will always ask the authors to tell their budget and let them know what percentage of their total marketing budget the author is willing to spend per month. Depending upon the money that an author is willing to spend per month, these Self Publishers in India can design their marketing plans for the author.

These marketing packages can then be implemented and the author can fetch the results periodically at the end of each month. Marketing doesn’t guarantee you sales, so these Self Publishing in India would always guide the authors in giving more focus to the visibility of their book in the marketing rather than the sales. This is simply because people today are more concerned about getting famous than selling the book and earning back the bucks they had spend.

Almost all the Self Publishers focuses on getting more and more visibility to the authors so that their book can get a slot in the cart of the buyers and these cart added books may turn into actual sales any time in near future. The idea is to take a place into book shelves in a long run and that is why the Self Publishing in India always advices the authors to never stop marketing their book and always strive to gain maximum visibility possible.

Apart from getting more visibility, a major concern is to keep the readers hooked to your profile even when they have kept your book into their book shelves.